For eBay sellers, it is very necessary to carry out some marketing, which can promote the sales growth of the store, so today we will learn how to send eBay promotional emails? What should we pay attention to?

The first step: clearly implement the purpose of EDM marketing.

First of all, we must clarify what the purpose of EDM marketing is, and this purpose must match the marketing strategy of the enterprise.

Step 2: Establish a corporate mailing list database.

There are three main ways to establish an enterprise mailing list database,

The first type: customer information accumulated by the company, including registration through the company website, subscription to the mailing list, and offline business contacts.

The second type: database leasing. There are many data leasing companies in the market that carry out this business, and they can also cooperate with related websites.

The third step: the selection of EDM marketing platform.

There are three types of email sending platforms. One is a professional-level email platform company. They have built a professional email sending platform with a fast sending speed, which can achieve a sending speed of thousands to hundreds of thousands of emails per hour.

At the same time, they signed agreements with major mail service providers to allow mail from this platform to be released. Therefore, the arrival rate of mail sent through such platforms can be maintained at a relatively high level.

What should be paid attention to in eBay promotional emails?

1. Send emails at the right time.

Understand the time period when overseas target customers check their emails. Generally speaking, people are usually used to clicking their mailboxes to read emails in the morning, because they will check their phones when they go to work and commute.

In addition, it is also necessary to pay attention to the sending time of competitors’ emails. Combined with the time period when customer groups check emails, the higher the emails are ranked, the higher the chances of customers seeing and replying.

2. Understand the rules of overseas mailboxes.

Many overseas email service companies have formulated anti-spam blocking rules, and overseas email service companies are more stringent in this regard.

3. Send emails at the best time.

Email marketing is also an important means of maintaining customers on a daily basis. It can inform new and old customers of store promotion information, new products on shelves and other dynamics as soon as they are new.

Through the above analysis, we can understand that eBay promotional emails must first determine our marketing purpose, and then use the accumulated customer information to send promotional emails. We also need to pay attention to the time when the emails are sent!