How to do better off-Amazon advertising?
- Time of issue:2022-11-14
How to do better off-Amazon advertising?
(Summary description)There are many promotion methods on Amazon, and off-site promotion is one of the more common ones, and the effect is very good for sellers, but if you want to do better, sellers need to master the following content, what are the specific aspects?
- Time of issue:2022-11-14 16:55
There are many promotion methods on Amazon, and off-site promotion is one of the more common ones, and the effect is very good for sellers, but if you want to do better, sellers need to master the following content, what are the specific aspects?
1. Use Deal to promote the website
Deal sites are what sellers call shopping guide promotion sites.
First of all, people who follow this site are people with a strong desire to shop and belong to accurate buyers. Sellers should also do a good job listing to give appropriate discounts. When they see a promotion they are interested in, they will use the seller's discount code to place an order to buy the product, so that traffic and sales will increase rapidly. But to be a Deal website, you must choose good products and have enough understanding of your own products to see if he is suitable for promotion.
The second point is to choose the right website. The types and directions of promotional websites are different, and the audience is different from ordinary people.
The third is to understand the rules of the website. There are many local discount stations in each country, and the policies and procedures are different.
2. Review station drainage
When sellers do a good job in product optimization and page optimization, sellers can use its review site to attract traffic, why sellers choose review because of the large traffic and high conversion rate, because the traffic is large and the conversion rate is high. As far as our country is concerned, many people will subconsciously go to Dianping to read reviews, want to watch movies, and want to go to Douban to read ratings. Similarly, sellers can write their own products, or find professional writers to write, and finally add product links to review on the platform.
3. Slideshare drainage
This is the world's largest PPT sharing and dissemination website, so his traffic is also huge. Sellers should use these websites flexibly and use their traffic to drain traffic for their own products. The seller can make a PPT of the product, plus some reviews, and finally, add the seller's product link to drain the product.
Facebook has the advantages of free, fast dissemination and wide influence. Using Facebook group promotion is the easiest way, but it should be taken seriously in group selection. Otherwise, a lot of messy groups will be added to advertise, but there will be no return, and time and resources will be wasted.
5. Self-media drainage
Self-media is a popular mode of communication with huge traffic. There are also blog drainage, Google search ads, etc. Sellers can use off-site drainage. However, sellers should also pay attention to the misunderstanding of off-site drainage is to directly import traffic to the listing details page, and some traffic will not place orders when it comes to listing, but it will reduce conversion rates and Amazon rankings. This can import traffic to the landing page, and then people who need it will naturally go to the listing page, so don't let the traffic go to waste.
Through analysis, we can know how to do better off-site advertising on Amazon . Sellers can use methods such as Deal promotion website, Review station drainage, and Slideshare drainage. Sellers need to master it well to make the store better promote operations.
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