There are many ways to promote Amazon’s advertisements. If you choose the on-site promotion method, it is also very good, but the seller will need to know which types of on-site advertisements are divided into, so as to facilitate the operation of the product. Let’s introduce it in detail below.

1. Product promotion advertisement (SP advertisement)

Keyword and ASIN-targeted advertising, similar to Google Adwords, enables advertisers to promote individual products on Amazon search pages and product detail pages. SP ads are the most popular ads on Amazon.

2. Brand promotion advertisement (SB advertisement)

Brands are allowed to promote custom headlines, brand LOGO and up to 3 products in Amazon search results (first/bottom/left/middle) ads, and jump to product pages or custom landing pages. Video ads link to product detail pages.

3. Display advertising (SD advertising)

is a new self-serve advertising solution that helps advertisers reach relevant audiences throughout the shopping journey, with ad placements both on and off Amazon.

Introduction to the three elements of Amazon in-site advertising:

1. The form of advertising

There are two types of advertising cores on the Amazon platform and three subdivided forms: automatic advertising, keyword-targeted manual advertising and product-targeted manual advertising.

When setting up an advertising plan, the bids that can be referred to include the following aspects: default bid, suggested bid range, one-tenth of gross profit, etc. These methods can be tried during the bidding process, but the final pricing method is determined by combining the entire operation plan and expectations.

2. How to set the advertising budget?

The advertising budget set daily can be more than 20 times that of competing products, but if the result of the actual running of the advertisement is that the conversion rate increases but the budget is insufficient, the budget can be further increased at this time, and continuous observation can be continuously improved. In order to facilitate advertising spending on real consumers.

3. Grasp the rhythm of advertising adjustment

Through the previous settings and adjustments, you can get more exposure points and clicks, and at the same time get the conversion rate and the number of orders. In this way, the ranking of BRS will be higher, and the natural traffic will increase accordingly. When the proportion of sales brought by advertisements becomes less and less, the natural traffic will be stable, and the sales will also be stable. Then refer to the CPC price and gradually increase Reduce advertising costs.

Through the analysis, we clearly understand the types of Amazon ads, including product promotion. Brand promotion and display promotion advertisements, when the seller is doing product promotion, he should choose according to the actual situation of his store.