Q4 starts, and the peak season at the end of the year will last for three full months with the arrival of Black Friday, Cyber ​​Monday, Halloween, Christmas and other festivals, so today let’s take a look at how to do eBay’s peak season promotions? How to do listings?

Promotional activities lengthen the cycle, make preparations in advance, and accumulate enough data for the publication of items, so that the advertising effect can be exploded later.

Advertisements are recommended to run continuously for no less than 3 weeks. In addition, different promotional offers can be combined to further increase the traffic conversion rate and obtain a better return on investment.

warm-up period

① Serve both standard promotional listings and advanced promotional listings.

② Operation tips for advanced promotional publications:

Budget no less than $10-$20 per campaign.

Each ad group is guaranteed to promote the listings of the same category, and an ad group shall not exceed 10 listings.

Each item published corresponds to no less than 10-20 keywords.

peak season

①Increase the standard promotional advertising rate to obtain more traffic across the platform.

②Account optimization for advanced promotional publications:

Increase the daily budget for better performing campaigns. For details, please refer to historical CPC (unit price per click) * expected number of clicks = updated daily budget.

Optimize the main image, title, product description, etc. of the promotional items, increase the click-through rate and conversion rate, and ensure the maximum return on investment of advertising traffic.

Regularly perform keyword optimization, download keyword reports, keep keywords with good performance (high clicks, high conversions), suspend or appropriately reduce bids for keywords with poor performance.

Consolidation period

After the peak season, the traffic will not drop immediately before the peak season. At this time, sellers can take advantage of this wave of traffic to keep the transaction as stable as possible.

①The rate of standard promotional listings can be appropriately adjusted back to the daily value.

② Maintain the daily placement and optimization of advanced promotional listings.

How to do eBay peak season listing?

Keywords: keywords should be added to the title and description, and 3 to 5 keywords closely related to the product can be selected, and the help items can be searched.

Title: Through the title, let buyers know the general information of the product, and cause customers to click through to the complete listing page. Some key details can be included.

Description: Answer any questions potential buyers may have and entice them to place an order to increase conversions.

When writing product descriptions, sellers should pay attention to using clear language and short paragraphs; a bullet point listing that includes all key specifications.

After the above analysis, we can understand that eBay sellers suggest to lengthen the activity cycle when doing promotions in peak seasons, and must make preparations in the early stage, so as to achieve the best effect of promotions.